MercyMe recently released their very well received album “Lifer.” TwoSevenTwo was honored to be given the opportunity to head up the art direction for this awesome project. We wanted to share some of our branding and art direction with you.
The red vinyl record was an idea that we had been considering for a while, and it looks just as cool as we knew that it would. Here is the art direction for the CD and LP albums. Get your copy here.
Here is the art direction for some of the branded tees and hoodies for the Lifer release. Look for these and other cool “Lifer” apparel on the Lifer tour.
The digital brand deployment and continued merchandise managing is one of many aspects of talent promotion that TwoSevenTwo handles for several of our clients.
The meaning of the bars has to do with the three aspects of life (Click Here for the full explanation). We wanted the approach to the art direction of this album to have deeper meaning. Our branding and snazzy graphics are great things, but they are improved by art direction that provides insight into the intent of the artist and the project itself.
Here are the other MercyMe releases that TwoSevenTwo has worked on.