Mobile devices account for 1/3 of all internet traffic. We consistently see this on our client’s site analytics. It’s clear that more and more people will be accessing the web from their tablets and phones this year, and we’re prepared for that. Every site we build is mobile responsive. That means elements on the page (images, buttons, text blocks, etc.) are set to resize and move around based on the screen size of the viewer. A viewer using an iPhone 4 with a small screen needs a different website than a viewer on an iPad Air 2. There’s more screen space for the viewer with the iPad so they should see web content that fills that space. Starting this year, we are building out sites with Retina 2x elements. This means that images, buttons, and icons will be crisp and clear on all of the high density displays coming out (like the awesome new Retina iMac!).
Recently, Google announced that they will begin moving mobile friendly websites towards the top of their search results. If your site isn’t currently mobile ready, you may not appear in the first few results when doing a Google search.
As an example of how mobile responsiveness works, check out this new splash page we built for Hawk Nelson. This page features a mobile ready design, retina 2x icons and images, and even a fun animated background.